Demand Generation
Definition
Demand Generation: Demand generation encompasses all marketing activities focused on creating awareness and interest in your product or service. Unlike lead generation which captures existing demand, demand gen creates new demand through education, thought leadership, and brand building. It's a long-term strategy that fills the top of the funnel and builds market presence.
Example Usage
“Our demand gen program includes a podcast, LinkedIn content, and industry reports, generating 40% of our inbound pipeline.”
Common Misconceptions
Related Terms
Lead Generation
Lead generation is the process of attracting and converting potential customers who have shown interest in your product. Leads are typically captured...
Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a target audience. Unl...
Brand Awareness
Brand awareness measures how familiar your target audience is with your brand and how well they recognize it. It ranges from recognition (identifying...
Inbound Marketing
Inbound marketing is a strategy that attracts customers through relevant content and experiences rather than interruptive advertising. It includes con...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.