Click-Through Rate
Definition
Click-Through Rate: Click-through rate measures the percentage of people who click on a link, ad, or call-to-action compared to those who view it. It's calculated by dividing clicks by impressions. CTR indicates how compelling your messaging and creative are, serving as an early indicator of ad and content performance before downstream conversions.
Example Usage
“Our ad CTR improved from 1.2% to 2.8% after testing new headlines, reducing our overall cost per acquisition.”
Common Misconceptions
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