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Also known as: lander, destination page, squeeze page

Landing Page

FoundationalMarketingProduct

Definition

Landing Page: A landing page is a standalone web page designed for a specific marketing campaign or conversion goal. Unlike general website pages, landing pages focus on a single objective like signup, download, or purchase, removing distractions to maximize conversion. They're essential for paid campaigns where you need to convert clicked traffic efficiently.

Example Usage

“Our dedicated landing page for the webinar campaign converts at 35%, compared to 8% when we sent traffic to the homepage.”

Common Misconceptions

Homepages can be landing pages. Homepages serve multiple audiences; landing pages focus on one goal.
One landing page fits all campaigns. Customize pages to match ad messaging and audience segments.
More information increases conversions. Often, simpler pages with less friction convert better.

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