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Also known as: editorial calendar, publishing schedule

Content Calendar

FoundationalMarketingOperations

Definition

Content Calendar: A content calendar is a scheduling tool that plans when and where content will be published. It typically includes publication dates, content topics, formats, channels, owners, and status. Content calendars ensure consistent publishing, help coordinate team efforts, and maintain content diversity across topics and formats.

Example Usage

β€œWe maintain a 90-day content calendar in Notion, publishing 3 blog posts, 2 videos, and 1 newsletter per week.”

Common Misconceptions

A calendar guarantees good content. Planning is necessary but not sufficient for quality.
Every piece must be scheduled far ahead. Leave room for timely, reactive content.
One calendar fits all. Different teams may need separate calendars for blog, social, and email.

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