Editorial Calendar
Definition
Editorial Calendar: An editorial calendar is a strategic planning document that schedules content creation and publication over time. Unlike a simple content calendar, editorial calendars often include themes, campaigns, seasonal content, and tie-ins to product launches or events. They help content teams plan weeks or months ahead while maintaining flexibility for timely content.
Example Usage
“Our Q4 editorial calendar aligned content themes with our product launch, creating 12 supporting pieces across blog and video.”
Common Misconceptions
Related Terms
Content Calendar
A content calendar is a scheduling tool that plans when and where content will be published. It typically includes publication dates, content topics,...
Content Strategy
Content strategy is the planning, development, and management of content to achieve specific business goals. It defines what content to create, for wh...
Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a target audience. Unl...
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