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Also known as: content plan, editorial strategy

Content Strategy

ConceptualMarketingStrategies

Definition

Content Strategy: Content strategy is the planning, development, and management of content to achieve specific business goals. It defines what content to create, for whom, through which channels, and how to measure success. A good content strategy aligns content efforts with the buyer journey, ensuring each piece moves prospects closer to conversion.

Example Usage

“Our content strategy focuses on bottom-funnel comparison guides that convert at 8%, rather than awareness content with lower intent.”

Common Misconceptions

Content strategy means more content. It's about the right content for the right audience at the right time.
Strategy is separate from execution. Strategy should directly inform what gets created and when.
One strategy fits all stages. Early startups need different content than growth-stage companies.

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