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Also known as: Chief Product Officer, product chief

CPO

ConceptualRolesProduct

Definition

CPO: The Chief Product Officer (CPO) leads product strategy, vision, and execution. CPOs translate company mission into product direction, manage product teams, and balance customer needs with business objectives. The role typically emerges when product complexity requires executive-level leadership beyond what a VP Product provides.

Example Usage

Our CPO sets 3-year product vision while VP Products execute quarterly roadmaps. That separation of strategic and tactical improved both.

Common Misconceptions

CPO needed from day one. Founders often own product early; CPO comes when scale requires dedicated executive.
CPO makes all product decisions. Good CPOs empower teams with vision and guardrails, not micromanagement.
CPO is just senior PM. CPOs are executives who shape company strategy, not just manage product teams.

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