Customer Interview
Definition
Customer Interview: Customer interviews are structured conversations with users or prospects to understand their experiences, problems, and needs. Effective interviews use open-ended questions, avoid leading language, and focus on past behaviors rather than hypothetical futures. They're foundational to product discovery and validation.
Example Usage
“We interview 10 customers monthly. Their feedback shaped our roadmap—features we thought were priorities turned out to be low-value.”
Common Misconceptions
Related Terms
User Research
User research systematically studies target users to understand their behaviors, needs, motivations, and pain points. Methods include interviews, surv...
Product Discovery
Product discovery is the process of understanding customer problems and validating potential solutions before committing to build them. Through resear...
User Feedback
User feedback is information from customers about their experience with a product—what works, what doesn't, and what they wish existed. Feedback comes...
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