Also known as: DAU

Daily Active Users

FoundationalMetricsProduct

Definition

Daily Active Users: Daily Active Users (DAU) is the number of unique users who engage with your product in a single day. The definition of 'active' varies by product but typically means performing a meaningful action beyond just opening the app. DAU is crucial for products requiring daily engagement.

Example Usage

“Our DAU grew from 10K to 50K after launching mobile notifications.”

Common Misconceptions

Opening the app counts as active. Active should mean meaningful engagement.

DAU alone indicates health. DAU/MAU ratio (stickiness) matters more.

All DAU is equal. Segment by user type to understand engagement quality.

Related Terms

Monthly Active Users

Monthly Active Users (MAU) is the number of unique users who engage with your product within a 30-day period. MAU is a key metric for measuring the si...

FoundationalMetricsProduct

Stickiness

Stickiness measures how often users return to your product, commonly calculated as DAU/MAU (Daily Active Users / Monthly Active Users). Higher stickin...

ConceptualMetricsProduct

Retention Rate

Retention rate measures the percentage of customers who continue using a product over time. It can be measured at various intervals (daily, weekly, mo...

ConceptualMetricsProduct

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Mixpanel

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Google Analytics

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Daily Active Users

Definition

Example Usage

Common Misconceptions

Related Terms

Monthly Active Users

Stickiness

Retention Rate

Related Tools

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