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Also known as: MAU

Monthly Active Users

FoundationalMetricsProduct

Definition

Monthly Active Users: Monthly Active Users (MAU) is the number of unique users who engage with your product within a 30-day period. MAU is a key metric for measuring the size of your user base and is commonly used in products where daily usage isn't expected.

Example Usage

“We reached 100K MAU, but our DAU/MAU ratio of 10% showed we needed to improve engagement.”

Common Misconceptions

MAU is the best engagement metric. For some products, WAU or DAU are more relevant.
More MAU is always better. Quality and monetization of users matters more than raw count.
MAU and registered users are the same. Many registered users never become active.

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