Demo
Definition
Demo: A demo is a live presentation of your product to prospects, typically following discovery to show how your solution addresses their specific needs. Effective demos are tailored based on discovery insights, focusing on relevant features and use cases rather than comprehensive product tours. The goal is building confidence that your product solves their problems.
Example Usage
“We restructured demos around the top 3 pain points from discovery, increasing demo-to-opportunity conversion from 40% to 65%.”
Common Misconceptions
Related Terms
Discovery Call
A discovery call is an initial sales conversation focused on understanding the prospect's situation, challenges, goals, and buying process. The goal i...
Proof of Concept
A proof of concept is a limited implementation of your product in the prospect's environment to demonstrate feasibility and value before full commitme...
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
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