Proof of Concept
Definition
Proof of Concept: A proof of concept is a limited implementation of your product in the prospect's environment to demonstrate feasibility and value before full commitment. POCs reduce buyer risk by proving your solution works for their specific situation. They're common in enterprise sales where buyers need validation before large investments.
Example Usage
“Our 30-day POC with their actual data proved 40% time savings, converting to a $200K annual contract.”
Common Misconceptions
Related Terms
Pilot Program
A pilot program is a controlled, limited deployment of a product or service with a subset of users or use cases before broader rollout. Unlike a POC f...
Demo
A demo is a live presentation of your product to prospects, typically following discovery to show how your solution addresses their specific needs. Ef...
Enterprise Sales
Enterprise sales involves selling to large organizations with deal sizes typically exceeding $100K annually. These sales feature long cycles, multiple...
Sales Cycle
The sales cycle is the time from first contact with a prospect to closing the deal. It includes stages like prospecting, discovery, demo, proposal, ne...
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