Employer Branding
Definition
Employer Branding: Employer branding is how a company positions itself as a desirable workplace to attract and retain talent. It encompasses the company's reputation, culture, values, and employee experienceâcommunicated through careers pages, social media, reviews, and word of mouth. Strong employer brands reduce recruiting costs and attract higher-quality candidates.
Example Usage
âInvesting in employer brandingâsharing our engineering blog and team storiesâincreased inbound applications 3x and reduced agency spend.â
Common Misconceptions
Related Terms
Talent Acquisition
Talent acquisition is the strategic process of identifying, attracting, and hiring skilled employees to meet organizational needs. Unlike reactive rec...
Company Culture
Company culture is the shared values, beliefs, behaviors, and practices that define how work gets done and how people interact within an organization....
Core Values
Core values are the fundamental beliefs and principles that guide a company's behavior and decision-making. Effective values are specific enough to be...
Employee Engagement
Employee engagement measures how committed, motivated, and connected employees feel to their work and organization. Engaged employees deliver discreti...
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