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Also known as: timeless content, perennial content

Evergreen Content

FoundationalMarketingStrategies

Definition

Evergreen Content: Evergreen content is content that remains relevant and valuable long after publication, driving consistent traffic over months or years. Unlike news or trend pieces that quickly become outdated, evergreen content addresses persistent questions, fundamentals, and how-tos in your industry. It's the foundation of sustainable content marketing and SEO strategies.

Example Usage

β€œOur 'Complete Guide to Email Marketing' published 3 years ago still generates 5,000 monthly visits and 200 leads.”

Common Misconceptions

Evergreen means never updating. Even evergreen content needs periodic refreshes to stay accurate and ranking.
Only how-to content is evergreen. Glossaries, comparisons, and ultimate guides can also be evergreen.
Evergreen is boring. Timeless doesn't mean generic; unique insights and perspectives make it compelling.

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