Pillar Content
Definition
Pillar Content: Pillar content is comprehensive, foundational content that covers a broad topic in depth and links to related cluster content. It serves as the hub in a hub-and-spoke content model, establishing topical authority and helping search engines understand your site structure. Pillar pages typically target competitive head terms and can be 3,000-10,000+ words.
Example Usage
“Our pillar page on 'Customer Onboarding' ranks #2 for the term and links to 15 cluster articles, driving 40% of our organic traffic.”
Common Misconceptions
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