Also known as: feature usage, adoption rate
Feature Adoption Rate
ConceptualMetricsProduct
Definition
Feature Adoption Rate: Feature adoption rate measures what percentage of users or accounts use a specific feature. It helps prioritize product development—low adoption of important features signals discovery or usability issues; low adoption of unimportant features suggests deprioritization or removal.
Example Usage
“Only 12% of users discovered our export feature. Adding an in-app prompt increased adoption to 45%, and those users retained better.”
Common Misconceptions
All features should have high adoption. Some features serve specific use cases; segment before judging.
Building more features is better. Low adoption often means too many features; simplify rather than add.
Adoption equals success. Users might use a feature but not get value; pair with outcome metrics.
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