Product Analytics
Definition
Product Analytics: Product analytics measures how users interact with a product—what features they use, how they navigate, where they drop off, and what correlates with success. Analytics transform user behavior into data that informs product decisions, from feature prioritization to experience optimization.
Example Usage
“Product analytics showed 60% of users never discovered our most valuable feature. Adding an onboarding tooltip increased adoption 3x.”
Common Misconceptions
Related Terms
Funnel Analysis
Funnel analysis tracks user progression through sequential steps toward a goal—signup, activation, purchase, etc. By measuring drop-off at each stage,...
Event Tracking
Event tracking captures specific user actions—button clicks, page views, feature usage—as discrete data points for analysis. A well-designed event tax...
Cohort Analysis
Cohort analysis groups users by a shared characteristic (typically signup date) and tracks their behavior over time. It reveals how different user gro...
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determine which performs better for a specific goal. A/B...
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