Growth Hacker
Definition
Growth Hacker: A growth hacker is a marketer focused on rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business. Growth hackers use data-driven approaches to optimize acquisition, activation, retention, and referral.
Example Usage
“Our growth hacker ran 20 experiments last month, finding that in-app referrals drove 3x more signups than email.”
Common Misconceptions
Origin: Term coined by Sean Ellis in 2010
Related Terms
Viral Coefficient
The viral coefficient (K-factor) measures how many new users each existing user brings in through referrals. A coefficient above 1 means viral growth,...
A/B Testing
A/B testing is an experiment where two or more variants are shown to different user groups to determine which performs better for a specific goal. A/B...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
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