Hockey Stick Growth
Definition
Hockey Stick Growth: Hockey stick growth describes a revenue or user growth pattern that shows slow initial progress followed by sudden, rapid, and sustained growth - resembling the shape of a hockey stick when graphed. This pattern is often seen after a startup achieves product-market fit and begins scaling. Investors look for signs of hockey stick potential when evaluating startups.
Example Usage
“After struggling for two years, our pivot to enterprise customers triggered hockey stick growth - we went from $100K to $2M ARR in 8 months.”
Common Misconceptions
Related Terms
Product-Market Fit
Product-market fit is the degree to which a product satisfies strong market demand. It occurs when a startup has identified a target customer segment,...
Scale
Scaling is the process of growing a company rapidly while maintaining or improving unit economics and operational efficiency. It involves expanding cu...
Month-over-Month Growth
Month-over-month (MoM) growth measures the percentage change in a metric from one month to the next. It's commonly used for revenue, users, or other k...
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