Build-Measure-Learn
Definition
Build-Measure-Learn: Build-Measure-Learn is the core feedback loop of the Lean Startup methodology. Teams build a minimum viable product, measure how customers respond, learn from the data, and then decide whether to persevere or pivot, repeating the cycle continuously.
Example Usage
“Each sprint, we complete a BML cycle, testing one hypothesis and incorporating learnings into the next iteration.”
Common Misconceptions
Origin: From Eric Ries's Lean Startup methodology
Related Terms
Lean Startup
Lean Startup is a methodology for building businesses through validated learning, rapid experimentation, and iterative product releases. It emphasizes...
Minimum Viable Product
A Minimum Viable Product is the simplest version of a product that can be released to early customers to validate a business hypothesis. The goal is t...
Iteration
Iteration is the process of making incremental improvements to a product based on feedback and data. Rather than building a complete solution upfront,...
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