Bounce Rate
Definition
Bounce Rate: Bounce rate measures the percentage of visitors who leave a website after viewing only one page without taking any action. A high bounce rate may indicate that content doesn't match visitor expectations, page load is too slow, or the call-to-action isn't compelling. However, for some content like blog posts, higher bounce rates can be normal.
Example Usage
“Our landing page bounce rate dropped from 75% to 45% after we added a video hero and clearer value proposition.”
Common Misconceptions
Related Terms
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Landing Page
A landing page is a standalone web page designed for a specific marketing campaign or conversion goal. Unlike general website pages, landing pages foc...
Click-Through Rate
Click-through rate measures the percentage of people who click on a link, ad, or call-to-action compared to those who view it. It's calculated by divi...
User Experience
User experience (UX) encompasses all aspects of a user's interaction with a product—from first impression through ongoing usage. Good UX makes product...
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