At a Glance
Ideal for
Historical reference - see VWO or Optimizely for alternatives
Consider that
Sunset in September 2023
Typical cost: Free
Best For
Historical reference - see VWO or Optimizely for alternatives
Product Screenshots
3 screenshots
About Google Optimize
Google Optimize was a free A/B testing tool integrated with Google Analytics. While sunset in 2023, it introduced many to experimentation. Alternatives include VWO and Optimizely.
Key Features
A/B testing
Multivariate testing
Redirect tests
GA integration
Personalization
Things to Consider
Sunset in September 2023
Consider alternatives
Solves These Problems
Alternatives to Google Optimize
PostHog
FreemiumProduct analytics, session recording, feature flags, and A/B testing.
Best for: Developer-first teams who want full product insights without vendor lock-in
Hotjar
FreemiumUnderstand how users behave on your site.
Best for: Non-technical teams focused on UX optimization and qualitative user feedback
Mailchimp
FreemiumAll-in-one Marketing Platform for small business.
Best for: Small businesses needing an all-in-one marketing platform with proven track record
Loops
FreemiumEmail marketing built for modern startups.
Best for: Developer-focused startups who want modern email infrastructure with API flexibility
Need Help Choosing?
Not sure if Google Optimize is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
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