Google Optimize
A/B testing and personalization tool (sunset).
Product Screenshots
3 screenshots
About Google Optimize
Google Optimize was a free A/B testing tool integrated with Google Analytics. While sunset in 2023, it introduced many to experimentation. Alternatives include VWO and Optimizely.
Best For
Historical reference - see VWO or Optimizely for alternatives
Key Features
A/B testing
Multivariate testing
Redirect tests
GA integration
Personalization
Things to Consider
Sunset in September 2023
Consider alternatives
Solves These Problems
Alternatives to Google Optimize
Need Help Choosing?
Not sure if Google Optimize is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupStartup Terms on This Page
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