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Privacy-conscious companies who want simple analytics
Less detailed than GA
Typical cost: $19/mo
Privacy-conscious companies who want simple analytics
Plausible is a lightweight, open-source alternative to Google Analytics. GDPR compliant, no cookies, and a simple dashboard that shows what matters without complexity.

PostHog
FreemiumProduct analytics, session recording, feature flags, and A/B testing.
Best for: Developer-first teams who want full product insights without vendor lock-in

Hotjar
FreemiumUnderstand how users behave on your site.
Best for: Non-technical teams focused on UX optimization and qualitative user feedback

Mixpanel
FreemiumPowerful product analytics for mobile, web, and beyond.
Best for: Product teams who want deep behavioral analytics to understand user journeys and optimize conversion

Amplitude
FreemiumBuild better products with data.
Best for: Product and growth teams who need sophisticated behavioral analytics with strong cohort analysis
Not sure if Plausible is right for you? Our decision guide covers key criteria, questions to ask yourself, and helps you pick the best option for your startup.
Read: How to Choose an Analytics Platform for Your StartupNo reviews yet
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