Sales2021
Influence, New and Expanded: The Psychology of Persuasion
by Robert B. Cialdini
About This Book
The psychology of persuasion and the seven universal principles that guide human behavior. Cialdini reveals how reciprocity, commitment, social proof, authority, liking, scarcity, and unity drive decisions in sales, marketing, and everyday influence.
Read if...
Read if you want to understand the psychology behind why people say yes and how to apply it ethically in sales and marketing.
Skip if...
Skip if you need advanced sales tactics rather than foundational persuasion psychology.
Topics
persuasionpsychologyinfluencecialdini
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