Just Evil Enough
by Emily Ross, Alistair Croll
About This Book
A subversive marketing handbook packed with 200+ case studies and practical frameworks. Croll and Ross reveal 11 fundamental tactics for finding asymmetric advantage and capturing attention in noisy markets.
Read if...
Read if you want unconventional, boundary-pushing marketing tactics backed by real-world case studies.
Skip if...
Skip if you prefer traditional marketing playbooks or are uncomfortable with provocative go-to-market strategies.
Topics
subversive-marketinggo-to-marketcompetitive-advantagecase-studies
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