Play Bigger
by Al Ramadan
About This Book
How category kings create markets and dominate them. Ramadan and co-authors explain how to design and dominate new market categories rather than compete in existing ones.
Read if...
Read if you want to create and own a new market category rather than compete in one.
Skip if...
Skip if you are competing in an established market with clear category leaders.
Topics
category-designmarket-creationdominancestrategy
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