Positioning
by Al Ries & Jack Trout
About This Book
The battle for your mind. The original book on positioning explains how to position your company, product, or yourself in the minds of your target customers.
Read if...
Read if you want to understand the foundational concept that shapes all modern marketing.
Skip if...
Skip if you prefer more recent books like Obviously Awesome that build on this work.
Topics
positioningclassicbrandingperception
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