The 22 Immutable Laws of Marketing
by Al Ries
About This Book
Timeless principles that govern marketing success. Ries and Trout distill decades of marketing wisdom into 22 essential laws every marketer should know.
Read if...
Read if you want fundamental marketing principles that transcend tactics and trends.
Skip if...
Skip if you prefer contemporary digital marketing tactics over classic theory.
Topics
principlesclassicfundamentalslaws
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