This Is Marketing
by Seth Godin
About This Book
Marketing is not about the stuff you make but the stories you tell. Godin presents a modern view of marketing focused on empathy, connection, and creating change.
Read if...
Read if you want a philosophical framework for ethical, effective marketing.
Skip if...
Skip if you prefer tactical, step-by-step marketing playbooks.
Topics
philosophyempathyconnectionchange
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