B2B
Definition
B2B: Business-to-Business (B2B) refers to companies that sell products or services to other businesses rather than consumers. B2B startups typically have longer sales cycles, higher contract values, and relationship-based selling compared to B2C.
Example Usage
“Our B2B sales cycle is 3-6 months with an average contract value of $50K annually.”
Common Misconceptions
Related Terms
B2C
Business-to-Consumer (B2C) refers to companies that sell directly to individual consumers. B2C startups typically have shorter sales cycles, lower pri...
Enterprise Sales
Enterprise sales involves selling to large organizations with deal sizes typically exceeding $100K annually. These sales feature long cycles, multiple...
Average Contract Value
Average Contract Value (ACV) is the average annual revenue per contract, typically used for B2B subscription businesses. It's calculated by dividing t...
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