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Also known as: Business-to-Consumer

B2C

FoundationalStrategies

Definition

B2C: Business-to-Consumer (B2C) refers to companies that sell directly to individual consumers. B2C startups typically have shorter sales cycles, lower price points, and rely more on marketing and product-led growth than direct sales.

Example Usage

“Our B2C app has 2 million users with a freemium model and $10/month premium tier.”

Common Misconceptions

B2C is easier than B2B. B2C requires massive scale and efficient acquisition.
B2C products don't need sales teams. Some B2C companies use sales for enterprise or partnerships.
B2C is only mobile apps. E-commerce, subscriptions, and services are also B2C.

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