Cross-Selling
Definition
Cross-Selling: Cross-selling is selling complementary products or services to existing customers. While upselling offers upgrades, cross-selling introduces related offerings that enhance the customer's overall solution. For companies with product suites, cross-selling is often a major growth driver, leveraging existing relationships to land additional products.
Example Usage
“Customers using our CRM often need email marketing too, so we cross-sell our email product at 40% attach rate.”
Common Misconceptions
Related Terms
Upselling
Upselling is selling a higher-tier or more feature-rich version of a product to existing customers. Unlike cross-selling which offers different produc...
Expansion Revenue
Expansion revenue is additional revenue from existing customers through upsells, cross-sells, or increased usage. Strong expansion revenue can offset...
Land and Expand
Land and expand is a sales strategy where you first win a small deal or single team, then grow the relationship over time into larger deployments and...
Customer Lifetime Value
Customer Lifetime Value (LTV) is the total revenue a business can expect from a single customer account over the entire relationship. LTV is calculate...
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