Upselling
Definition
Upselling: Upselling is selling a higher-tier or more feature-rich version of a product to existing customers. Unlike cross-selling which offers different products, upselling moves customers to premium plans, additional seats, or enhanced capabilities. Successful upselling requires demonstrating additional value that justifies the higher price.
Example Usage
“When customers hit usage limits, our upsell motion shows how upgrading to Pro removes limits and adds analytics for only $50 more.”
Common Misconceptions
Related Terms
Cross-Selling
Cross-selling is selling complementary products or services to existing customers. While upselling offers upgrades, cross-selling introduces related o...
Expansion Revenue
Expansion revenue is additional revenue from existing customers through upsells, cross-sells, or increased usage. Strong expansion revenue can offset...
Land and Expand
Land and expand is a sales strategy where you first win a small deal or single team, then grow the relationship over time into larger deployments and...
Customer Lifetime Value
Customer Lifetime Value (LTV) is the total revenue a business can expect from a single customer account over the entire relationship. LTV is calculate...
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