Growth Loops
Definition
Growth Loops: Growth loops are self-reinforcing cycles where outputs of the system become inputs that fuel further growth. Unlike linear funnels, loops compound—each cycle generates more of the input that feeds the next cycle. Examples include viral loops (users invite users) and content loops (users create content that attracts more users).
Example Usage
“Our growth loop: users create public profiles → profiles rank in Google → new users find us → more public profiles. Each cycle amplifies the next.”
Common Misconceptions
Related Terms
Viral Loop
A viral loop is a growth mechanism where existing users bring in new users through sharing or invitation. The viral coefficient (K-factor) measures ho...
Network Effects
Network effects occur when a product becomes more valuable as more people use it. Direct network effects mean users benefit from other users (social n...
Product-Led Growth
Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.