Influencer Marketing
Definition
Influencer Marketing: Influencer marketing involves partnering with individuals who have influence over your target audience to promote your product or brand. This ranges from mega-influencers with millions of followers to micro-influencers with smaller but highly engaged audiences. For B2B startups, influencers might be industry analysts, podcast hosts, or respected practitioners.
Example Usage
“Partnering with 5 micro-influencers in the developer space drove 2,000 signups at $15 CPA, outperforming paid social.”
Common Misconceptions
Related Terms
Ambassador Program
An ambassador program formalizes relationships with enthusiastic customers or community members who promote your brand. Unlike one-off influencer deal...
Earned Media
Earned media is publicity gained through organic efforts like PR, press coverage, social shares, reviews, and mentions rather than paid advertising. I...
Word of Mouth
Word of mouth is the organic sharing of information about a product or company through personal recommendations and conversations. It's considered the...
Social Proof
Social proof is a psychological principle where people follow the actions and opinions of others, especially when uncertain. In marketing, it includes...
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