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Also known as: organic acquisition, natural growth

Organic Growth

FoundationalMarketingStrategies

Definition

Organic Growth: Organic growth refers to customer acquisition and revenue growth achieved without paid advertising. This includes word-of-mouth, SEO, content marketing, viral features, and community building. Organic growth is typically slower to start but more sustainable and profitable long-term because it doesn't require ongoing ad spend.

Example Usage

“After two years of content investment, 80% of our new customers come from organic search, with near-zero acquisition cost.”

Common Misconceptions

Organic growth is free. It requires significant investment in content, SEO, and product development.
It's slower so it's worse. Organic often has higher retention and better unit economics than paid.
You can't measure organic. Attribution is harder but not impossible with proper tracking.

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