Email Marketing
Definition
Email Marketing: Email marketing uses email to communicate with prospects and customers, including newsletters, promotional campaigns, product updates, and automated sequences. It remains one of the highest-ROI marketing channels because you own the list and can personalize messages. Effective email marketing nurtures leads, onboards customers, and drives retention.
Example Usage
“Our email marketing generates $35 per subscriber annually, making our 50K list worth $1.75M in customer value.”
Common Misconceptions
Related Terms
Drip Campaign
A drip campaign is an automated series of emails sent on a schedule or triggered by user actions. Each email 'drips' out over time, gradually nurturin...
Lead Nurturing
Lead nurturing is the process of developing relationships with prospects at every stage of the sales funnel. It involves providing relevant content an...
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social posting, lead scoring, and campaign management. It...
Conversion Rate
Conversion rate is the percentage of users who complete a desired action, such as signing up, starting a trial, or making a purchase. It's calculated...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.