Also known as: PQL

Product Qualified Lead

ConceptualMarketingSales

Definition

Product Qualified Lead: A Product Qualified Lead is a user who has experienced meaningful value with your product through a free trial or freemium model. PQLs are identified by their in-product behavior rather than just marketing engagement, making them more likely to convert to paying customers.

Example Usage

“Our PQL definition is users who create 3+ projects and invite a teammate within their first week.”

Common Misconceptions

PQL replaces MQL. They serve different purposes; product-led companies may use both.

Any active user is a PQL. PQLs need to hit specific value-demonstrating actions.

PQL definitions are universal. They're unique to each product's value proposition.

Related Terms

Product-Led Growth

Product-Led Growth is a go-to-market strategy where the product itself is the primary driver of customer acquisition, conversion, and expansion. PLG c...

ConceptualProductStrategies+1

Activation Rate

Activation rate is the percentage of new users who complete key actions that indicate they've experienced your product's core value. The activation mo...

ConceptualMetricsProduct

Freemium

Freemium is a business model offering a free version of the product with limited features, alongside paid tiers with additional capabilities. The goal...

FoundationalProductStrategies

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Mixpanel

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Salesforce

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Product Qualified Lead

Definition

Example Usage

Common Misconceptions

Related Terms

Product-Led Growth

Activation Rate

Freemium

Related Tools

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