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Also known as: request for proposal

RFP

ConceptualSalesDocuments

Definition

RFP: A Request for Proposal is a formal document organizations use to solicit bids from vendors for a defined project or purchase. RFPs specify requirements, evaluation criteria, timelines, and terms. Responding to RFPs is resource-intensive, so startups must qualify which RFPs are worth pursuing based on fit, competition, and win probability.

Example Usage

β€œWe only respond to RFPs where we influenced the requirements or have an internal champion; our win rate jumps from 10% to 40%.”

Common Misconceptions

Respond to every RFP. Unqualified RFPs have low win rates; be selective about investment.
RFP requirements are final. Engage early to influence what goes into the RFP.
The best proposal wins. Relationships and internal champions often matter more than proposal quality.

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