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Also known as: request for information

RFI

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Definition

RFI: A Request for Information is a preliminary document organizations use to gather information about vendors and solutions before issuing formal RFPs. RFIs help buyers understand the market, compare capabilities, and refine requirements. For vendors, RFIs are opportunities to educate buyers and influence how they define their needs.

Example Usage

“The RFI asked about our AI capabilities. We responded with detailed case studies, helping shape the eventual RFP in our favor.”

Common Misconceptions

RFIs don't matter since they're not binding. They shape requirements and build early relationships.
Just answer the questions asked. Add strategic positioning that influences their thinking.
Skip RFIs and wait for RFPs. Engaging early improves win rates on eventual RFPs.

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