Sales Pipeline
Definition
Sales Pipeline: A sales pipeline is a visual representation of all active sales opportunities organized by stage in the buying process. Pipelines track deals from initial contact through closed/won or closed/lost, helping teams forecast revenue and identify bottlenecks. Pipeline management involves moving deals forward, removing stalled opportunities, and maintaining accurate stage data.
Example Usage
“Our pipeline has 5 stages: Qualified, Discovery, Demo, Proposal, Negotiation. We need 3x pipeline coverage to hit quota.”
Common Misconceptions
Related Terms
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Sales Qualified Lead
A sales qualified lead is a prospect vetted by both marketing and sales as ready for direct sales engagement. SQLs have demonstrated genuine buying in...
Sales Cycle
The sales cycle is the time from first contact with a prospect to closing the deal. It includes stages like prospecting, discovery, demo, proposal, ne...
Sales Velocity
Sales velocity measures how quickly deals move through the pipeline and generate revenue. Calculated as (number of opportunities × average deal value...
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