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Also known as: VPS, VP of Sales, head of sales

VP Sales

ConceptualRolesSales

Definition

VP Sales: The VP Sales leads a company's sales organization, responsible for revenue targets, sales strategy, team building, and sales operations. A good VP Sales translates go-to-market strategy into executable playbooks, builds and scales sales teams, and creates predictable revenue growth.

Example Usage

“Our VP Sales built the team from 2 to 20 reps while hitting targets every quarter. She turned our scrappy selling into a repeatable machine.”

Common Misconceptions

VP Sales should be your first hire. Founders should sell first to validate; VP Sales scales what works.
Hire for Rolodex. Past relationships help, but ability to build process and teams matters more for startups.
VP Sales fixes product problems. Great sales can't overcome product-market fit issues; both matter.

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