At a Glance
Ideal for
Marketing teams who need professional link tracking and branded URLs
Consider that
Free plan very limited
Typical cost: $35/mo
Best For
Marketing teams who need professional link tracking and branded URLs
Product Screenshots
3 screenshots
About Bitly
Bitly is the most recognized link management platform, offering URL shortening, branded links, QR codes, and analytics. Trusted by millions for sharing trackable links across channels.
Key Features
URL shortening
Branded custom domains
QR code generation
Link analytics
Campaign tracking
API access
Things to Consider
Free plan very limited
Expensive at scale
bit.ly links can look spammy
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Startup Terms on This Page
Founder Reviews
4/5Editorial Review
Strong links solution. Marketing teams who need professional link tracking and branded URLs.
Reviewed December 2025 by our editorial team
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Our Rating
4.0
Strong links solution. Marketing teams who need professional link tracking and branded URLs.
Reviewed Dec 2025 by our editorial team
PricingFreemium
Est. Monthly Cost$0-300/mo
CategoryMarketing & Email, Link Management
Founded2008
Last UpdatedDec 2025
Free Tier
Includes: 10 links per month, basic analytics
Note: No custom domains, limited link history