At a Glance
Ideal for
Founders who want traffic answers in one glance without cookie banners or GA complexity
Consider that
No free plan — 30-day trial only
Typical cost: $15/mo
Best For
Founders who want traffic answers in one glance without cookie banners or GA complexity
About Fathom Analytics
Fathom Analytics is a Google Analytics alternative built around one idea: you shouldn't need a data team or a cookie banner to understand your traffic. The single-page dashboard covers visitors, referrers, campaigns, and events; tracking is cookieless and GDPR/CCPA-compliant out of the box; and the 2KB script won't drag your page speed down. Data retention is forever on every plan, so your history never disappears when you change tiers.
Key Features
Cookieless, anonymized tracking — no consent banner needed
GDPR, CCPA, and ePrivacy compliant by default
Single-page dashboard covering visitors, referrers, and campaigns
Event tracking for signups, clicks, and conversions
Forever data retention on every plan
2KB script with minimal page-speed impact
Email reports and UTM campaign tracking
Things to Consider
No free plan — 30-day trial only
Closed source and cloud-only, unlike Plausible
Deliberately simple — no funnels or session-level deep dives
Solves These Problems
I need better tools for sales calls and demos
You're running demos with screen share issues, forgetting what was discussed, and missing opportunities to improve. You ...
I need to capture and share meeting notes effectively
Meetings happen but decisions disappear. Action items get lost. You need a system to document discussions, share outcome...
I need AI to transcribe and summarize meetings and calls
Meeting notes are a pain. AI transcription captures everything, summarizes key points, and extracts action items. Never ...
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How Fathom Analytics compares
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