Event Tracking
Definition
Event Tracking: Event tracking captures specific user actions—button clicks, page views, feature usage—as discrete data points for analysis. A well-designed event taxonomy enables product analytics, funnel measurement, and behavioral segmentation. Events should be named consistently and capture relevant context.
Example Usage
“We track 'feature_used' events with properties for feature_name and user_segment. This lets us analyze adoption across different customer types.”
Common Misconceptions
Related Terms
Product Analytics
Product analytics measures how users interact with a product—what features they use, how they navigate, where they drop off, and what correlates with...
Funnel Analysis
Funnel analysis tracks user progression through sequential steps toward a goal—signup, activation, purchase, etc. By measuring drop-off at each stage,...
Cohort Analysis
Cohort analysis groups users by a shared characteristic (typically signup date) and tracks their behavior over time. It reveals how different user gro...
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