Lead Generation
Definition
Lead Generation: Lead generation is the process of attracting and converting potential customers who have shown interest in your product. Leads are typically captured through forms, content downloads, webinars, or product signups, then nurtured through the sales process.
Example Usage
“Our content marketing generates 500 qualified leads per month, with 20% entering the sales pipeline.”
Common Misconceptions
Related Terms
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Marketing Qualified Lead
A marketing qualified lead is a prospect who has demonstrated interest through marketing engagement and meets predefined criteria indicating they're r...
Sales Qualified Lead
A sales qualified lead is a prospect vetted by both marketing and sales as ready for direct sales engagement. SQLs have demonstrated genuine buying in...
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