At a Glance
Ideal for
Series A+ B2B companies with complex marketing operations
Consider that
Expensive ($1k+/month)
Typical cost: $2500/mo
Best For
Series A+ B2B companies with complex marketing operations
Product Screenshots
About Marketo (Adobe)
Marketo is an enterprise-grade marketing automation platform now owned by Adobe. It offers lead management, email marketing, revenue attribution, and account-based marketing capabilities.
Key Features
Lead scoring and nurturing
Multi-touch attribution
Account-based marketing
Email marketing automation
CRM integration (Salesforce, etc.)
Things to Consider
Expensive ($1k+/month)
Steep learning curve
Complex implementation
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Startup Terms on This Page
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social p...
Email Marketing
Email marketing uses email to communicate with prospects and customers, including newsletters, promo...
Revenue
Revenue is the total income generated from selling products or services before any expenses are dedu...
Account-Based Marketing
Account-based marketing is a B2B strategy that focuses marketing and sales resources on a defined se...
Series A
Series A is typically the first significant venture capital funding round after seed, usually rangin...
B2B
Business-to-Business (B2B) refers to companies that sell products or services to other businesses ra...
Multi-Touch Attribution
Multi-touch attribution is an advanced attribution method that assigns credit to multiple marketing...
Customer Onboarding
Customer onboarding is the process of helping new customers start using your product and achieve ini...
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