Marketing Qualified Lead
Definition
Marketing Qualified Lead: A marketing qualified lead is a prospect who has demonstrated interest through marketing engagement and meets predefined criteria indicating they're ready for sales follow-up. MQL criteria typically include demographics, firmographics, and behavioral signals like content downloads, webinar attendance, or pricing page visits. MQLs bridge the gap between raw leads and sales-ready prospects.
Example Usage
“We define an MQL as anyone who downloads two or more resources and visits our pricing page, passing 500 MQLs to sales monthly.”
Common Misconceptions
Related Terms
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Lead Nurturing
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Sales Funnel
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