Marketing Automation
Definition
Marketing Automation: Marketing automation uses software to automate repetitive marketing tasks like email sends, social posting, lead scoring, and campaign management. It enables personalization at scale by triggering actions based on user behavior, demographics, or lifecycle stage. For startups, automation multiplies the impact of small marketing teams.
Example Usage
“Marketing automation lets our 2-person team run personalized campaigns across email, chat, and ads reaching 100K users.”
Common Misconceptions
Related Terms
Drip Campaign
A drip campaign is an automated series of emails sent on a schedule or triggered by user actions. Each email 'drips' out over time, gradually nurturin...
Lead Nurturing
Lead nurturing is the process of developing relationships with prospects at every stage of the sales funnel. It involves providing relevant content an...
Email Marketing
Email marketing uses email to communicate with prospects and customers, including newsletters, promotional campaigns, product updates, and automated s...
Workflow Automation
Workflow automation uses software to perform repetitive tasks and processes without manual intervention. From simple email sequences to complex multi-...
Explore More Resources
Browse Tools
Discover 100+ vetted tools for every stage of your startup journey
Explore all toolsBuild Your Stack
Take our personalized quiz to get tool recommendations for your startup
Start the checklistRecommended Reading
Curated books to help you learn, grow, and succeed as a founder
View book recommendationsListen & Learn
Top podcasts covering startups, product, growth, and entrepreneurship
Discover podcastsHelp us improve this definition
See something that could be clearer or more accurate? Let us know.