Lead Nurturing
Definition
Lead Nurturing: Lead nurturing is the process of developing relationships with prospects at every stage of the sales funnel. It involves providing relevant content and touchpoints that address their needs and move them toward purchase readiness. Effective nurturing recognizes that most leads aren't ready to buy immediately and require education and trust-building.
Example Usage
“Our 90-day nurture program converts 15% of marketing leads to opportunities, compared to 3% without nurturing.”
Common Misconceptions
Related Terms
Marketing Qualified Lead
A marketing qualified lead is a prospect who has demonstrated interest through marketing engagement and meets predefined criteria indicating they're r...
Drip Campaign
A drip campaign is an automated series of emails sent on a schedule or triggered by user actions. Each email 'drips' out over time, gradually nurturin...
Sales Funnel
A sales funnel represents the journey customers take from first awareness through to purchase. The funnel narrows at each stage as prospects drop off,...
Marketing Automation
Marketing automation uses software to automate repetitive marketing tasks like email sends, social posting, lead scoring, and campaign management. It...
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